Make It Your Own... But Not Too Much

by Casting Director Justin Radley, CCDA

          “Didn’t you read my treatment?”

          “They hardly even used the script!”

          “Why was everyone so over-the-top?”

          “You did get the latest script I sent, didn’t you?”

          It was an ambush.  The director and producer had me on speakerphone so they could take turns firing verbal blows at me.  Very efficient. 

          Now I don’t want to give the impression that getting yelled at by clients is a regular occurrence for me.  The majority of directors and creative individuals with whom I’ve had the pleasure to work and collaborate in the roughly 15 years I have been casting have been courteous and professional.  I can think of only two occasions in that time when a client was so fired up that voices were raised.  This is one of those times.     

          Apparently the director and producer had decided to watch the casting session with the agency creative team, which is unusual for first calls but not unheard of, and the director was embarrassed that the casting session didn’t play out the way the creative team had envisioned the concept of the spot.  Not even close.  Swing and a miss.  Big time.  Of this, they were making me painfully aware.

           As the verbal lashing continued, I reached for my morning coffee and sort of zoned out, trying to recall what could’ve caused things to go so horribly, horribly wrong.  The director’s first of the many queries in his line of…  uh…  querying echoed in my head, Didn’t you read my treatment?  …my treatment…  my…  treat…  ment…  Hmmm…  I think I’m onto something.

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